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In order to become a successful Daniel Wellington Ambassador, it’s very important that your posts are good and optimized in various ways.
This will help your posts to get more reach and engagement, which will lead to that your DW code will get more sales, which means that you will get rewarded with more cash, free products, gift cards etc.
- How to create and post attractive Image & Video content that maximizes your reach and engagement
- The importance and magic with Instagram Carousel Posts
- Good captions in your posts are vital and will lead to more sales
- How to get more reach and sales by using Instagram stories
IMPORTANT: WE STRONGLY RECOMMEND YOU TO READ THROUGH/WATCH THIS GUIDE ON A LAPTOP/IPAD INSTEAD OF A PHONE, TO MAKE SURE THAT YOU WILL SEE ALL IMAGES AND GET A GOOD OVERVIEW.
1. HOW TO CREATE AND POST ATTRACTIVE IMAGES & VIDEO CONTENT THAT MAXIMIZES YOUR REACH AND ENGAGEMENT
Always make sure to follow these 7 steps:
- Post vertical, large images that are utilizing the optimal Instagram 4:5 dimensions.
- Take photos that are clear and in high quality (don’t forget to clean your camera lens before taking your photos) 🙂
- Use good lighting when taking your photos
- Make sure that your DW products are clearly visible
- Add a geotag in your posts. Posts with geotags get up to 79% more engagement.
- Use line breaks in your captions, to make it easy and clear for your viewers to read your important information.
- Tag @danielwellington in the photos in your carousel posts / Reels
4 examples of good images:
A must-do: Using vertical, large images (and videos) for more engagement and visibility
Images (and videos) utilizing the Instagram vertical dimensions of 4:5 outperform horizontal photos significally, which is very logical since they simply take up so much more space on the feed (and draw more attention).
Note the big difference in how images appear on the Instagram feed when not utilizing the vertical dimensions vs. when optimizing the sizing:
An example of a post which is not optimal
- Low quality of the image. Blurry and not clear. Not highlighting any product details.
- Cropped/small image. Not a vertical, large image that are utilizing the Instagram 4:5 dimensions
- No geotag.
- No @danielwellington tag
2. The importance and magic with Carousel Posts
Carousel Posts (many images/videos in the same post) on Instagram are outperforming ”normal” posts with only a photo or a video significally, when it comes to engagement and reach.
Carousels are more interactive than single photos, so people tend to spend more time engaging with them.
- When using all 10 carousel slides, the average engagement reaches the highest rate.
- Carousels that mix images with videos bring the highest engagement rates per post. Carousel videos receive significantly more comments.
- Including ‘swipe left’ in the caption in Carousel Posts brings the average engagement rates even higher.
When posting your Carousel Posts, make sure to include different kind of images;
* Lifestyle / Outfit / Style
* Profile / Portrait - showing face and products closer
*Product close-up
* Product even more close, highlighting product details
The more DW products you include in your post, the better.
For example - great if you can show both watch, jewelry, accessories and gift packaging / gift bag in the post.
An example of a great carousel post, where both DW watch and jewelry are shown in a good way - taken with a professional camera:
An example of a good carousel post, taken with an iPhone:
3. Good captions in your posts are vital and will lead to more sales
To use good captions in your posts is very important, since the caption is connected to your photos/videos and explains to the viewer what they see and what they should know about it.
For you as an DW Ambassador, it’s key to make your post viewers aware of the good things with your Daniel Wellington products / why you like/love them, which is shown in an optimal way in your images/videos - when combined with a good caption.
With an optimal caption, you will be able to create a big interest for the DW products and your promo code right away, which will lead tomore sales for you.
Finally - don’t forget that including "swipe left" in the caption for Carousel Posts. This will bring the engagement even higher (since far from everyone will understand that your post is a swipe:able carousel post). Better safe than sorry 🙂
An example of a great caption
- She expresses in a clear way that she is feeling fabulous in her gorgeous watch & jewelry pieces from @DanielWellington, which is creating excitement/attraction
- Positive emojis
- Line breaks used in a good way, to make the main message clear for the viewers
- She explains that her code gives you discount on ALL products at www.danielwellington.com
An example of a caption that is missing a lot of important things
- Nothing positive about DW or DW:s products in the caption that will attract viewers to use the code. Creates no excitement.
- Missed to mention that the code applies on ALL products at www.danielwellington.com
4. How to get more reach and sales by using Instagram stories
Always re-post your DW post on your Instagram Story.
This way, you will make sure that more of your follwers will see your post, since they will NOT appear in all your followers feed.
4. How to get more reach and sales by using Instagram stories
Always re-post your DW post on your Instagram Story.
This way, you will make sure that more of your follwers will see your post, since they will NOT appear in all your followers feed.
Copy + paste your caption into a story post as well
Utilize the fact that Instagram Story allows you to cover the whole phone screen with your photos/videos, which means great opportunities for you to make people more attracted to the DW products (and show beautiful close-ups, highlighting product details etc.
This means that your followers who see your Story be more likely to use your code and purchase their own DW products.